"People are hungry for stories."
– Studs Terkel

Why Personal Branding?


When you deliver a service or product, can your customer rely in advance on it having valuable and unique attributes?

Your brand image is not how you see yourself, but how others perceive you—quickly, clearly, positively.
  • What comes to mind when they think of you as a professional?
  • What's your style? What's your specialty?
  • Why would someone turn to you? What would they expect to get?
  • How does someone else describe you if they recommend you to another person?
Think of today’s major writers with a brand image, from Dave Barry to Stephen King to Suze Orman—writers whose names appear in bigger letters than the titles of their books. All serve up products that are consistent and recognizable, in style and content, and strongly identified with their personalities.

A brand, says branding guru Tom Peters, is “a promise of the value you’ll receive.”
It is an expectation, in advance of the product itself.

You can and should develop your brand consciously.

With a few easy steps, you can stand out from the crowd.
Take some time to strategically develop your brand.